Maximizing ROI for IoT Prototyping and Development | Blynk’s Pavel Bayborodin

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Blynk Founder and CEO Pavel Bayborodin joins us on this week’s episode of the IoT For All Podcast to share his experience building Blynk. Pavel shares the story of how Blynk came to be, what opportunities he saw in the market and how he positioned Blynk to be able to solve prototyping challenges for companies entering the IoT space. Pavel provides a look behind the curtain at how Blynk works with companies to integrate new IoT implementations into existing infrastructure and how companies can get the most out of their investment into IoT. Finally, he gives his expert insight on what needs to happen in the IoT space to break through barriers to adoption and to see these technologies reach their full potential across both enterprise and small business settings.

Pavel has been designing innovative digital products for over 15 years. His tech journey started in the automotive space, where he led UX development working with manufacturing clients like Chrysler, Renault, Ford, GM, and others. In 2014 Pavel shifted to IoT and built the first-ever no-code IoT app builder. His creation further evolved into Blynk, one of the leading global IoT platforms that helps to connect hardware to the cloud and use pre-made app modules to build iOS, Android, and web applications ready for the end-users, all without hiring a design or engineering team.

Interested in connecting with Pavel? Reach out to him on Linkedin!

About Blynk: Blynk IoT platform offers a full suite of software allowing to prototype, deploy, and remotely manage connected electronic devices at any scale: from small IoT projects to millions of commercial connected products. Blynk has pioneered the low-code approach to IoT app building and gained global popularity for its best-in-class mobile app editor.

Over 500,000 developers and business clients in 136 countries use Blynk spanning industries from Smart Home and Agriculture to HVAC and Asset Tracking. Platform is offered branded or white-labeled.

Key Questions and Topics from this Episode:

(01:01) Introduction to Pavel Bayborodin

(01:51) Intro to Blynk

(06:39) What does the typical customer journey look like going from prototype to product launch?

(09:06) Most common hurdles and challenges?

(10:43) How do you approach the need to integrate IoT into a business’ existing infrastructure?

(12:42) What are the common questions companies have around monetization strategies and how do you approach them?

(18:03) In both enterprise and small business settings, where do you see the greatest potential for growth in terms of IoT needs?

(20:48) What are some of the unseen cost drivers in implementing IoT?

(22:56) What are your thoughts on the democratization of IoT?


Transcript:

– [Narrator] You are listening to the IoT For All Media Network.

– [Ryan] Hello everyone and welcome to another episode of the IoT For All Podcast on the IoT For All Media Network. I’m your host, Ryan Chacon, one of the co-creators of IoT For All. Now before we jump into this episode, please don’t forget to subscribe on your favorite podcast platform or join our newsletter at iotforall.com/newsletter to catch all the newest episodes as soon as they come out. But before we get started, does your business waste hours searching for assets, like equipment or vehicles and pay full-time employees just to manually enter location and status data? You can get real-time location and status updates for assets, indoors and outdoors at the lowest cost possible with Leverege’s end to end IoT Solutions. To learn more, go to iotchangeseverything.com. That’s iotchangeseverything.com. So without further ado, please enjoy this episode of the IoT For All Podcast. Welcome Pavel, to the IoT For All show. How’s your week going so far?

– [Pavel] Hi Ryan, nice to meet you. Yeah, it’s pretty busy for us. I’ll explain later why, but yeah.

– [Ryan] Well, fantastic but hey before we get into that, let’s talk a little bit more about your, who you are, background experiences, kind of things. Introduce yourself to our audience a little bit and then we’ll go from there.

– [Pavel] Sure, so my background is in the user experience and product experience design. Before starting Blynk, I have been working in an automotive industry, working with giants, like Ford, Chrysler and other players in this space. So we’ve been building machine learning for these companies, and my role was to run a team of user experience designers who would define how drivers would interact with all these new capabilities of machine learning inside of the connected cars.

– [Ryan] Fantastic! Now, I’m going to Blynk, the company that you founded and we’re kind of focusing on today. Tell us about Blynk, what you all do, the focus you have in IoT and then also I’d love to hear a little bit more about the story behind, kind of the founding of the company, you know, why was it started? What was the opportunity you saw in the market? All that kind of good stuff.

– [Pavel] Sure! So Blynk, today is a Internet of Things platform. And while there are many, many other IoT platforms out there, our primary focus is on enabling people, and by that, I mean individuals and businesses to actually focus on the practical applications of the Internet of Things. So we offer different products that allow them, not only to connect the device and start harvesting the data from it, but we focus a lot about on building applications for that. So basically we offer Drag and Drop UI builders for their mobile applications for iOS and Android, and we of course offer all the fundamentals like Cloud Infrastructure agent for the hardware, all of that. But yeah, our focus is on bringing great user experience for those who will be interacting with these connected devices.

– [Ryan] Fantastic, and when the company was founded, what was the opportunity that you kind of saw in the market and why was Blynk, kind of the answer to all that?

– [Pavel] That’s a funny story, actually. So as I said, my background is in automotive and when I was working there, at some point, I realized that we have to build prototypes with electronics. So we had to set up our smartphones and tablets so that they work with different electronics in the car so that we can kind of test our assumptions for the drivers experience, for the user experience. And this is what kind of brought me into electronics world. And there, I discovered that there’s no way to, kind of to prototype, basically, prototype any software that would interact with electronics. There were some solutions but they were too clunky, absolutely non user-friendly. And then at that stage, there was like the internet was already pretty developed. You could build a website very easily. And I thought, okay, maybe there’s an opportunity that we can build an easy way for people like me, who are not really great at coding and providing their own kind of applications. And also not really good at the electronics as well,
so that they kind of try very easily to build something tangible, something practical that they can use. This is where I discovered how doing all, all this like electronics kits, and this is where basically the idea of Blynk started. And then I partnered with my co-founders, Dmitriy and Volodymyr and we started a company on the Kickstarter. We had a really, really amazing feedback from the community of engineers who work with electronics everyday and we realized, okay, we are onto something. So basically our first product was a Drag and Drop UI Builder that works with any electronics and we supported like 400 different microcontrollers and like, Texas Instruments, Raspberry Pi, all of that. And then it kind of slowly developed into being a commercial solution when other companies are using the same instruments and the same kind of flexibility and simplicity, to build commercial grade products with Blynk.

– [Ryan] Gotcha and from a focus standpoint, where are you guys kind of focus on from, like on the industry side of things? And if there are any potential use cases, deployments, in the real world that we could talk a little bit about more here would be fantastic.

– [Pavel] Absolutely. So because we offer a kind of a constructor, there are multiple applications of Blynk and different verticals, however, we definitely see a lot of applications in Smart Home. This is, like 50 to 60% of all the products that are built with Blynk, mostly wifi…

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