[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]
3 August 2021, London, England: Live Tech Games today announces that ITV has injected a £2.5 million investment into the pioneering tech startup, via the Studio 55 Ventures arm, for a minority stake. The ITV team selected Live Tech Games as part of its wider strategy to enhance ITV’s reach amongst 16-34 year olds.
ITV set up Studio 55 Ventures in 2020 to work with entrepreneurs to build and scale a business within the organisation, taking advantage of ITV’s impressive business experience, backing and support as the businesses take off. With Live Tech Games, ITV has identified a start-up in the burgeoning games sector as a worthwhile investment to complement its wider portfolio of businesses as part of the scheme.
This investment and support in Live Tech Games presents a pivotal opportunity for the company to work with ITV and the UK audience, by leveraging ITV’s globally recognised IP to create new, exciting forms of entertainment direct to consumers’ mobile devices. Earlier this year, Live Tech Games successfully ran a pilot with ITV, working with the This Morning team, to keep viewers connected even after the programme had ended as thousands of players downloaded Roshambo Live, to play the exclusive This Morning game.
‘We are delighted to announce our investment into Live Tech Games this month. Studio 55 Ventures has sought out new business ideas which bring something fresh and unique to the media and entertainment worlds.’ says Rufus Radcliffe, MD ITV On Demand. ‘Samuel and Nathan perfectly encapsulate what we were looking for: innovative, creative and dedicated to their vision. We believe our investment will allow them to flourish and enable Live Tech Games to work alongside ITV in expanding the reach of our internationally recognised programmes and brands.”
The Live Tech Games offering is a unique platform, combining mobile entertainment and live game tournaments, both exclusively in-venue and nationally, bringing people together, regardless of where or who they are. The platform seeks to fill the gap in the mobile gaming market for live, light-hearted yet competitive games, taking familiar, well known games and transforming them into effortless yet rewarding live experiences. Live Tech Games’ first free app, Roshambo Live, has already enthralled UK players with its adrenaline-filled but nostalgic and simple tournament of Rock Paper Scissors, pitting players nationwide head-to-head in live knock-out rounds for the chance to win huge prizes, ranging from cash to the latest tech to unique experiences! In the last 12 months of play, Roshambo Live has given away over £60,000 worth of prizes to winners up and down the country, changing lives all from the comfort of players’ own sofas. Rapidly expanding its team to keep up with public demand, Samuel and Nathan are looking for the best-in-class talent to join the pioneering mobile game studio; including Senior Producer, Lead Artist, Game Designer, Senior Game Developer, Game Developer and QA & Test Lead. Looking for highly motivated and ready to be challenged individuals, the Live Tech Games core team will work together on the next wave of mobile gaming.
‘Following an incredibly successful pilot with ITV at the start of the year, we were delighted at the opportunity to continue working together. The team at ITV are great and we know their support will help us take Live Tech Games to new heights.’ says Samuel Worsley, co-founder of Live Tech Games. ‘We already have huge plans for new games, but we’re keeping them quiet for now – all utilising our unique Live Tech Games platform and live gaming engine that we’ve spent the past 18 months perfecting. Our pledge to our players is as always: super simple, adrenaline-filled tournament games, to win exciting prizes, that everyone can play, and anyone can win!”
Live Tech Games
Live Tech Games seeks to fill the gap in the mobile gaming industry for live, light hearted games; competitive but inclusive; commitment free and with the capacity for high reward. The first game released on the Live Tech Games platform, Roshambo Live has recently completed an open beta where it proved more popular than anticipated. Now hosting a weekly digital tournament of Rock Paper Scissors, with thousands of players nationwide vying for the winning prize, varying from cash to experience every game. Roshambo Live is available to download now on the app store or google play store.
The founders of Live Tech Games, Samuel and Nathan are two creative entrepreneurs who met whilst working at Microsoft but decided to leave the safety net of the corporation and work together to establish their own business. At Microsoft, they both gained invaluable experience in managing tech development teams and software, which they incorporated into their creation of Live Tech Games, a world-first platform focused on providing B2B and B2C live entertainment experiences for the nation. Now, just 18 months after its birth, Live Tech Games is set to take the entertainment industry by storm, challenging players to take each other on, bringing people together with hugely rewarding prizes up for grabs.
For more information, contact Dimoso on behalf of Live Tech Games:
+44 207 033 2660
Read More:ITV invests 2.5 million in live gaming tech startup Live Tech Games